Strategic Consulting / 15
Hotel & Hospitality Asset Management & Operator Selection
A hotel's brand is its destiny. Choosing wrong is a 20-year mistake.
Marriott or Hilton? Management or Franchise? 3% or 5% fees? Our hospitality asset managers benchmark HMA contracts, operator performance, and fee leakage to protect owners from operator dominance.

Standards
HMA International Standards, USALI Hospitality Benchmarking.
What You Receive
Operator Search & Shortlisting, HMA Negotiation, Annual Business Plan Audit.
Principles Applied
Owner-Operator Alignment, Fee Sustainability, Performance Test Clauses.
Purpose
New hotel operator selection, HMA renegotiation, performance improvement.
Importance
A poorly negotiated HMA can erode 30% of GOP for two decades.
Benefits
We sit on owner's side of table — ensuring operator works for you, not just for brand.
Conclusion
Your hotel deserves an owner’s guardian. We ensure brand serves business.



